A Nu Vision Foods Company
OUR MASCOT - NATTY
We chose "NATTY" as our mascot for Rice & Peas & Tings because he symbolizes the culture, heritage and spirit of the Jamaican people. Our history is steeped in the traditions of our food, music and Rastafarianism and he embodies them all. Natty was modeled from a giant of Jamaican Society, Mr. Robert Nestor Marley (Bob Marley) who continues to spread the word of peace, unity and respect for our fellow man through his music. Natty is the perfect brand Ambassador, he is jovial, iconic and yes a Kidney Bean. Why a kidney bean? you may ask, well as referenced in the name of our company - Rice & Peas (kidney beans) is a staple of our food. It is almost served with every meal that you consume in Jamaica, so we chose to highlight our uniquely Jamaican staple.
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Natty will be a feature of the company's ad and promotional branding and will make appearances at important events and company milestones.